Golden State soul meets Crescent City history for 2016 IPW


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Nearly 600 state tourism industry delegates, travel buyers and media joined Visit California for the inaugural California Dreamin’ Tour at IPW June 20, featuring an electric performance by Aloe Blacc.

Blacc, who performed the National Anthem for the NBA Finals Game 7 the night before the Dreamin’ Tour event, charmed the crowd. First, he shared personal experiences and viewpoints in an intimate Q&A with Visit California President and CEO Caroline Beteta, then he performed a rousing five-song set, indulging in dozens of selfies with attendees as the evening culminated in a massive dance party.

The seven-piece band played crowd-pleasing hits, including “I Need a Dollar,” “The Man” and “Wake Me Up,” along with a soulful rendition of “California Dreaming.” The event was highlighted in the IPW Daily, and was attended by several VIPs, including  Roger Dow, President and CEO of U.S. Travel, and Chris Thompson, President & CEO of Brand USA.

The concert was the first of a series of events leading to the return of IPW to Anaheim in 2019.


  • The second annual IPW California Caucus took place June 19, before the start of the trade show. Nearly 300 California delegates attended to network and hear an update from Caroline Beteta. The presentation included new Visit California programs and partnership opportunities coming online, and a chat with California Dream Eater Chase Ramsey, who is embarking on a California Road Trip and seeking nominations for destinations to visit.
  • The Dream Big 360° virtual reality experience offered at Visit California’s booth gave visitors a glimpse at only-in-California experiences, including traversing urban landscapes and the natural wonders of the state.
  • Over the course of three days, Visit California and 198 partner destinations participated in thousands of appointments, selling the California Dream around the world. The Visit California team logged 380 appointments with buyers and journalists.


(Press Release)


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